Abu Shalab

The one and only. Abu Shalab brings an unmistakable look.

A proper introduction Make something together

A CHARACTER. A WORLD. A PLACE IN YOUR NEXT STORYTake a look around

THE CHARACTER

A proper introduction

Known as: Abu Shalab
In the world of: Character comedy
Here to make: Character-led video ads

IN THEIR OWN WORDS

الوحيد والفريد 🕺

Abu Shalab

A NOTE FOR YOUR NEXT STORY

An ordinary day. Until Abu arrives

Dance, physical comedy and unlikely everyday situations recur throughout Abu’s feed. A strong visual setup gives his movement somewhere to go and makes the brand’s role easy to follow.

THE GALLERY

A world of their own

A few frames from Abu Shalab’s world. A closer look at the personality behind the name.

Abu Shalab: An everyday scene, the Abu way — 01 / FRAMEAn everyday scene, the Abu way

Abu Shalab: Out and about with Abu — 02 / FRAMEOut and about with Abu

Character media from the studio archive. Campaign ideas below are new creative starting points.

THE POSSIBILITIES

Now, picture your brand

Choose a creative starting point for Abu Shalab. Shape the premise around your product, or bring a wonderfully specific idea of your own.

THE DIRECTOR’S VIEW

03 CREATIVE STARTING POINTS

Idea 01The happy little upgrade

THE CREATIVE DIRECTION

The happy little upgrade

Start with an everyday frustration. When the product helps, let a small celebration become the punchline.

START WITH THIS QUESTION: What useful change gives Abu a reason to celebrate?
A FORMAT TO BUILD ON: A familiar task, one product benefit, a celebratory movement

Idea 02What is Abu doing?

THE CREATIVE DIRECTION

What is Abu doing?

Open on an unexpected action, then reveal the very ordinary reason behind it. The product answers the question.

START WITH THIS QUESTION: What can the first frame make viewers curious about?
A FORMAT TO BUILD ON: A surprising first image, a short explanation, a simple brand reveal

Idea 03Same Abu, new day

THE CREATIVE DIRECTION

Same Abu, new day

Build a series around different daily moments. Keep Abu’s visual signature consistent while the product use changes.

START WITH THIS QUESTION: Which moments should the audience see themselves in?
A FORMAT TO BUILD ON: One recognisable lead, a new everyday setting, one benefit per video

MAKE SOMETHING

Your brand. Their world

Make a video ad with Abu Shalab. One good idea, or a few connected ones. Start with the package that fits your story.

One good ideaTHE FIRST HELLO

1video ad

€1,500€1,500 per videoChoose this package

Three’s a partySAVE 10%

3video ads

€4,050€1,350 per videoChoose this package

The whole campaignSAVE 20%

6video ads

€7,200€1,200 per videoChoose this package

Made around your brief

Choose your character and package, then tell us about your brand. Analyse your website or start with the details yourself.

Usually 2–4 business days

After payment and brief confirmation. We agree the creative scope before production starts.

All prices in EUR for video production. Social posting, usage rights, exclusivity, and additional deliverables are agreed separately. Checkout is currently in test mode; no real charge is made. Project terms

THERE’S ALWAYS SOMEONE ELSE TO MEET